P1C/01 AKA "ALBA" Wall of Fame

P1C/01 AKA "ALBA" Wall of FameTheres something undoubtedly provocative about driving a vintage convertible along the winding Mediterranean coast sunnies on, cool summer breeze and all round good vibes. Capturing the essence of this ultimate getaway is the latest launch from SEVENFRIDAY and the third in its lineage of white watches, the PC1 01 a. k. a "ALBA" Refined and with natural good looks, the PC1 01 ALBA has an ornamental chic, creating a truly definitive statement for a

these hybrid cowboys from yesteryear looked pretty damn fine too

The color composition is typical SEVENFRIDAY

the dial has a four-layer construction

The case of the ME is organic

expanding SEVENFRIDAY’s journey into retro-futuristic style

The translucent acqua blue of the animation ring mirrors the sea’s color

light and dare we say beautiful case for our timepieces

aggressive and yes possibly a bit showy - are you up for it

Compared to the M-Series

sailing boat or just the next beach club

With hydraulic blades and rotary tillers on the piste

Both models feature a newly designed and more refined stainless steel metal bracelet that harmoniously plays along with the softness of the new sophisticated case